
If you own an Apple (AAPL -0.27%) iPhone, you should have received an email from the company over the weekend, alerting you to a new page on the Apple site that explains why the iPhone 5 is the best.
The tag line: "There's iPhone. And then there's everything else." This might be the first time since 2001, when it blew everybody away with the first iPod, that Apple has stooped to defend its position as the best possible thing since sliced bread.